Simple, monthly pricing
Start free. No credit card required. Upgrade when you need more capacity.
Free
Prove it works and get a trustworthy first result.
- Visual editor on your live page
- A/B test: original vs one alternative
- Thank-you page, click, form & booking goals
- Preview every version before launch
- Honest, plain-language results
- No credit card, no expiry
Starter
More tests and more sophisticated changes.
- Everything in Free
- Section tests: change several elements as one version
- Up to 3 versions per test
- Word-level styling: colour, highlight, bold, underline
- Hide or show elements
- 90-day experiment history
Growth
Optimise whole pages and connect tests to outcomes.
- Everything in Starter
- Up to 5 versions per test
- Custom traffic split
- Whole-page combination tests
- Custom events & Google Tag Manager
- Cross-domain tracking
- Up to 3 team members
- Multiple conversion goals — coming soon
- Audience targeting — coming soon
- Revenue & CRM integrations — coming soon
Agency
Manage many clients and report results professionally.
- Everything in Growth
- Separate client workspaces
- Up to 10 team members
- Client access with Admin, Editor & Viewer roles
- Shareable client reports — coming soon
- Cross-client overview — coming soon
- White-label reports — coming soon
Paid checkout is being set up. Until it's live, every account runs on the Free plan.
Accurate results on every plan
You never get misleading results because you're on a cheaper plan. These safeguards work identically everywhere.
- Stopping rules and sample-size safeguards
- Slow-load protection and fair attribution
- Goal test before launch
- Tracking health reports
- Plain-language results and daily trends
- Experiment change history
- Install verification and safe script behaviour
Compare plans
| Limits | Free | Starter | Growth | Agency |
|---|---|---|---|---|
| Websites or funnels | 1 | 3 | 10 | 30 |
| Active experiments | 1 | 3 | 10 | 25 |
| Tested visitors / month | 2,000 | 10,000 | 50,000 | 200,000 |
| Experiment history | 30 days | 90 days | 12 months | 12 months |
| Team members | 1 | 1 | Up to 3 | Up to 10 |
| Building tests | ||||
| Element tests with visual editor | ||||
| Versions per test | 2 | Up to 3 | Up to 5 | Up to 5 |
| Section tests (bundled changes) | ||||
| Text and appearance styling | Basic | Advanced | Advanced | Advanced |
| Hide / show elements | ||||
| Custom traffic split | ||||
| Whole-page combination tests | ||||
| Preview every version on your page | ||||
| Pages per website | Unlimited | Unlimited | Unlimited | Unlimited |
| Goals & tracking | ||||
| Thank-you page, click, form & booking goals | ||||
| Custom events & Google Tag Manager | ||||
| Cross-domain tracking | ||||
| Multiple conversion goals | Primary goal | Primary goal | Coming soon | Coming soon |
| Audience targeting | Coming soon | Coming soon | ||
| Revenue & CRM integrations | Coming soon | Coming soon | ||
| Reporting & teams | ||||
| Workspace analytics | Basic | Basic | Advanced | Cross-client |
| Client workspaces | 1 | 1 | 1 | Multiple |
| Client access & roles | ||||
| Shareable client reports | Coming soon | |||
| White-label reports | Coming soon | |||
"Coming soon" features aren't available yet and aren't part of what you pay for today. A tested visitor is a unique browser enrolled in at least one experiment during your billing month. Repeat visits and multiple experiments for the same browser count once. Total website traffic isn't counted. When you hit the limit, new visitors simply see your original page — your site keeps working and you're never charged extra.