Guide

Funnel A/B testing without duplicating your funnel

Many funnel builders test by cloning a page or a whole funnel and splitting traffic between copies. That works, but every copy has to be kept in sync. Flowvert tests changes on the original page instead.

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Why duplicating funnels gets messy

  • Every copy needs the same forms, tracking and integrations set up again.
  • A fix on one page has to be repeated on every copy.
  • Results often live in separate reports that are hard to compare fairly.

Testing on the original page

With Flowvert, the script on your existing funnel page swaps in the version each visitor is assigned. You keep one page, one set of forms and one set of integrations. When a test ends, you apply the winning wording in your builder.

Measuring the step that matters

Funnels rarely convert on the page being tested. Flowvert lets you count the next real step:

  • Thank-you or next-step page visits, including on another domain you own, with cross-domain tracking.
  • Form submissions and supported booking embeds such as Calendly and Typeform.
  • Custom events sent from your code or Google Tag Manager.

Several tests in one funnel

You can run tests on different elements at the same time; Flowvert blocks two running tests from changing the same element. To compare complete page versions against each other, use a whole-page comparison, which measures every combination over a fixed round. Combinations need more traffic, so lower-traffic funnels are better tested one change at a time.

Builders

Flowvert works on pages where you can add a script to the page header. The Installation page includes guides for builders such as GoHighLevel, ClickFunnels, Kajabi, Systeme.io, Leadpages and Unbounce. Flowvert confirms each page only once its script checks in.

Test your next change on the page you already have.

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