At a glance
| Aspect | Duplicate pages | Builder split test | Flowvert |
|---|---|---|---|
| Setup | Clone each page or funnel | Depends on your builder | Paste one script once |
| Pages to maintain | One per version | Usually one per version | Only your original |
| What you can change | Anything | Anything in the copied page | Supported text, sections, styling and visibility |
| Goal tracking | Set up per copy | Builder's own reporting | Thank-you page, clicks, forms, booking embeds, custom events |
| Result safeguards | Manual | Varies | Minimum sample, duration and traffic-split check |
| Works across builders | Per builder | Only inside that builder | Any page that accepts a header script |
Duplicate pages
Copy the page, change the copy, and send half your traffic to each URL. It gives full freedom, but every copy must be maintained and tracked separately, and traffic splitting often relies on redirects.
Your builder's split test
Some funnel and page builders include split testing. If yours does and you only use that builder, it may be enough. Features, goal options and statistics vary by builder, so check its documentation.
A visual testing overlay (Flowvert)
Flowvert changes supported elements on your existing page for each assigned visitor, so there's nothing to duplicate. It suits copy, CTA, section and emphasis tests. It is not designed for completely different page layouts — for those, a duplicate page is still the better tool.